Good Email List Guidelines
Learn how to maintain an effective email list for your contacts and ensure your list adheres to the guidelines.
IMPORTANT
Before uploading your client list to your account, please read and ensure you understand our Bounce Rate Policy and make sure your list adheres to the Good Email List Guidelines.
Please note: If a list contains more than 10% invalid email addresses - the account will be suspended.
Good Email List Guidelines
It's important to ensure your email list adheres to the following guidelines:
Opt-In Contacts Only: All recipients must have explicitly opted into your email list. Purchased or third-party lists are not permitted. Contacts who have not provided consent to receive your emails can lead to high bounce rates, complaints, and poor engagement.
Fresh and Relevant Data: Contacts should be actively engaged and no older than 2 years to ensure accuracy and relevance. Studies show that a significant percentage of email addresses can become inactive or invalid over time, often within 3–5 years, making regular list maintenance crucial.
- Maintained Quality: Lists should be regularly cleaned to remove invalid, inactive, or unresponsive email addresses.
Any more questions? We'd love to chat! Email us at Support@Truevail.com and we'll be in touch with your answers.