Understanding Our Email Marketing Service and Campaign Performance
When you choose our email marketing service, our primary goal is to help you effectively engage with your audience and achieve your marketing objectives. This article provides an overview of what you can expect from our service and the factors that influence email campaign performance.
Industry Benchmarks:
It's essential to understand that email campaign performance can vary depending on factors such as industry, target audience, and overall market conditions. The industry average open rate, which includes Apple Mail Privacy Opens, is approximately 40%.
Open Rates:
Open rates measure the percentage of recipients who opened your email. A slight decrease in open rates after the first Truevail email campaign is not uncommon for first time senders, as recipients are often more likely to engage with the first email they receive from a new sender.
Bounce Rates:
Bounce rates indicate the percentage of emails that failed to deliver to recipients' inboxes. A bounce rate of over 2% can temporarily affect your email deliverability. Our team works to maintain a clean email list and minimize bounce rates to ensure optimal deliverability after your initial campaign is sent.
Click-Through Rates (CTR):
Click-through rates measure the percentage of recipients who clicked on one or more links within your email. It's expected that CTRs will drop significantly after the first campaign, as the first campaign typically includes a trackable free download link. Subsequent campaigns feature "mailto" links in buttons, which are not trackable as clicks. However, Truevail plans to introduce shorter newsletter articles with CTA buttons linking to full articles hosted on landing pages, enabling better click tracking in the future.
Campaign Scheduling:
Our standard practice is to schedule campaigns at 9am in the advisor's time zone on either Tuesdays or Thursdays. However, if you prefer a different sending time, please let our support team know, and we will be happy to accommodate your request.
Subject Line Strategy:
We regularly update our subject line strategy on a monthly basis to optimize engagement. If you feel that your clients prefer a specific subject line style, please feel free to provide our support team with an updated subject line, and we will incorporate it into your scheduled campaign.
Our team is dedicated to creating compelling email campaigns that align with your brand and effectively communicate your message. We take care of the entire process, from designing visually appealing templates to crafting engaging content and subject lines.
Throughout your partnership with our email marketing service, you can expect automated reporting into your campaign performance. We provide comprehensive metrics to help you understand how your campaigns are performing.
If you have any further questions or require assistance, our team is here to support you every step of the way. We are committed to delivering effective and engaging email marketing solutions that help you build strong relationships with your subscribers and achieve your marketing goals.