Understanding Our New Email Warming Strategy

We've implemented a new email sending strategy designed to enhance the performance of your email campaigns. This article explains the process, its benefits, and how it affects your campaigns.

What is the Email Warming Strategy?

Our email warming strategy is a gradual approach to increase the number of emails sent each day for each campaign. This helps establish a positive reputation with email service providers, leading to improved deliverability and open rates.

How Does It Work?

• Initial Send Rate: We start by sending a limited number of emails per day to each recipient domain (e.g., Gmail, Yahoo, Outlook). For example, on Day 1, we start with 100 emails per day per recipient domain.

  
  

• Send Cadence: Your campaigns will be sent gradually throughout the day.

  
  

• Send Increase: Each day that your campaign maintains an engagement rate of at least 30% for a specific recipient domain segment, we gradually increase the number of emails sent by 50-100 additional daily emails to that specific segment. This daily increase continues until the daily send rate reaches your total list size.

  
  

• Send Decrease: Each day that your campaign fails to meet an engagement rate of at least 30% for a specific recipient domain segment, we will decrease the number of emails sent that specific segment. This ensures your campaigns are getting the best deliverability possible.

  
  

  Sorting by Engagement Levels: To further improve deliverability, we now prioritize sending emails to contacts who are most likely to open them. Here’s how it works:

• Top Contacts First: Contacts with the highest engagement rates (those who open and interact with your emails frequently) receive your campaign first. This initial positive interaction helps boost the sender reputation, improving the chances of future emails reaching inboxes.

  
  
• Gradual Inclusion of Less-Engaged Contacts: Once we’ve engaged your most active contacts, we send emails to less active recipients. This means that even your less-engaged contacts benefit from the positive feedback generated by the initial opens.

Why this matters: By starting with your top contacts, we give email providers a reason to see your emails as desirable, helping to reduce the risk of your emails being marked as spam for any of your contacts.

• Shared Sender Domain Scaling: If you’re using one of our shared sender domains, we apply this engagement-based scaling to our entire system. We limit the total campaigns sent from shared domains and only increase the sending volume for the entire domain after reaching certain engagement thresholds. This means campaigns may occasionally be sent in a different order across accounts to ensure optimal performance for all senders.

  
  
• Reaching Full Capacity: This gradual approach continues until we reach the full number of contacts in your list, creating a reliable and positive sender reputation.

Benefits

• Improved Deliverability: Gradually increasing send rates and targeting engaged contacts first establishes trust with email providers, reducing the likelihood of your emails landing in spam.

  
  

• Higher Open Rates: By prioritizing engaged contacts, we boost open rates early, which positively impacts future deliverability.

  
  
• Enhanced Sender Reputation: This strategy builds and maintains a positive sender reputation over time, making it easier for your emails to reach inboxes.

What Action is Required?

No action is required on your part! We automatically apply this strategy to all of your campaigns, allowing you to create and schedule as usual.

Questions or Concerns?

If you have any questions about this new strategy or how it affects your campaigns, please reach out to our Customer Support Team.

Utilizing a Custom Domain Sending for Enhanced Branding and Consistent Send Patterns

If you’d prefer a more regular sending schedule and want to strengthen your brand’s presence in emails, consider using your own domain as the sender. Your campaign sender information will look like email@yourdomain.com instead of one of our shared domains which looks something lik - email@businessname.trvlpost.com.

By authenticating your domain, we can ensure that your campaigns reflect your brand more prominently and your campaigns will no longer be on the shared send queue for our shared domain. This will create a smoother sending experience, as well as the capability to send all your campaigns at a specific time instead of throughout the day.

How it Works:

• Domain Authentication: To authenticate your domain, we add specific records to your domain’s DNS settings. This authentication verifies your domain as the sender, which helps improve deliverability and reinforces trust with email providers.

• Recommended Subdomain: For optimal performance and to keep your primary domain dedicated to website traffic, we suggest using a subdomain, such as mail.yourdomain.com. This approach enhances deliverability by separating your marketing emails from other communications on your main domain.

Setting Up a Dedicated Marketing Email Address:

• We recommend creating a dedicated email address, such as info@yourdomain.com or newsletter@yourdomain.com, to use as both the sender and reply-to address for your campaigns. This setup ensures a seamless, branded experience and supports better deliverability.

  
  
• Consistent Reply-To Address: Using the same address for sending and replies boosts deliverability and ensures that any responses from recipients are directed to a functioning inbox. A dedicated marketing inbox also makes it easier to manage replies, allowing your team to stay responsive to client interactions. We highly suggest setting up a dedicated marketing email address for your send-from and reply-to email address.

Getting Started: Our team is here to assist you in setting up and authenticating your domain, guiding you through each step to ensure a seamless process. For setting up a new email address, please reach out to your current email provider.

Benefits:

• Enhanced Brand Recognition: Using your own domain as the sender reinforces your brand, making it instantly recognizable to your recipients.

  
  
• More Consistent Sending Patterns: By switching to a custom domain, you’ll experience a more regular send schedule, as your emails won’t be impacted by the performance-based scaling applied to shared sender domains.

Please reach out to our Customer Support Team if you’re interested in setting up a custom domain. We’re here to help make the process simple and effective!